Join a Hanoi Tour to Gold Street: Explore the City’s Jewelry Hub

Explore Gold Street Hanoi: Where Tradition Meets Modern Glamour

Tran Nhan Tong Street – The Capital of Modern Gold Shopping

If you want to find where ancient and modern prosperity meet, Tran Nhan Tong Street in Hai Ba Trung District is your starting point. This is the acknowledged hub of Hanoi’s Gold Street, particularly God of Wealth Day (Mung 10 thang Gieng), when the street is packed with people queuing before dawn to purchase gold to bring good fortune and luck.

Among the most respected stores selling gold here are

• Bao Tin Minh Chau – 29, 31, and 35 Tran Nhan Tong: This chain dominates the street with 3 branches and is famous for both SJC-standard jewelry and gold bars.
• DOJI Jewelry Center – 5 Tran Nhan Tong: Luxury showroom featuring sophisticated, up-to-date designs and investment-quality taels of gold.
• Phu Quy Group – 30 Tran Nhan Tong: Renowned for customized service and exquisite spiritual gold jewelry.
• PNJ (Phu Nhuan Jewelry) – 33 Tran Nhan Tong: A trendy shop ideal for fashion-forward items and presents.

Inside the stores, you will find security personnel, line organizers, waiting rooms, and even snacks and beverages available on God of Wealth Day. Prices are expected to closely reflect daily gold prices released by the SJC gold standard, recalculated hourly based on market demand.

Previously famous for fashion shops in the early 2000s, Tran Nhan Tong has reinvented itself as the city’s busiest gold street, dealing in millions of VND every day.

Tran Nhan Tong Street (Sours: laodong)

Hang Bac Street – The Ancient Jewel of Hanoi’s Craftsmanship

Situated amid the 36 Street quarter in the Hoan Kiem District of Hanoi, the soul of Hanoi jewelry traditions can be found inHang Bac Street, a location this street has called home since the 15th century when the city’s top jewelers and silversmiths began taking up residence.

You can also visit:

• Kim Hanh Jewelry – 57 Hang Bac: Sells traditional hand-engraved gold rings and spiritual pendants.
• Thanh Phat Silver & Gold – No. 41 Hang Bac: A small workshop still manufacturing silver items by hand with the same tools inherited from the 1800s.
• Cua Hang Vang Phuc Thinh – 45 Hang Bac: A perfect place to purchase antique-style gold jewelry and engraved motifs.

What is unique about Hang Bac Street is not the jewelry,  it’s the living heritage. You can watch the handcrafting take place on the premises, discuss the family business with artisans, and find unique pieces no chain showroom could reproduce. It’s the perfect destination for tourists looking for both artistry and authenticity in Hanoi’s gold community.

Hang Bac Street (Sours: vinwonders)

Ha Trung Street – Gold Meets Underground Exchange

A stone’s throw from the Old Quarter, Ha Trung extends from Ngo Tram (Hang Da Market) to Phung Hung Street. Though the low-cost gold storefronts look humble, Ha Trung is famed in the neighborhood circles for loans and its unofficial system of foreign currency exchange.

Some trusted stores along this street are:

• DOJI Exchange – 27–29 Ha Trung: Official-looking but secretly renowned for good USD rates
• Vang Quoc Trinh – 25 Ha Trung: A Hanoi gold family name for more than 20 years.

Expats and regular travelers also come here to purchase gold and exchange dong for other currencies (particularly USD and EUR) at more favorable rates than banks offer. Just remember: the exchanges are unofficial and usually unreceipted,  exercise vigilance and take a local with you if you can.

It’s an exciting section of the Gold Street Hanoi circuit if you’re looking for off-the-beaten-path local gems or a good tale to share.

Ha Trung Street (Sours: onetripwithlocal)

Cau Giay Street – The New Gold Hub in West Hanoi

Heading west to the more up-to-date Cau Giay district, you will find a developing gold scene rapidly catching up in terms of size and allure. This part of town is particularly favored by young Hanoians, business travelers, and expats residing in the areas of My Dinh and Tay Ho.

Some notable addresses are:

• Bao Tin Minh Chau – Cau Giay Branch – 139 Cau Giay Street: Open and peaceful with fewer people, ideal for leisurely shopping.
• Phu Quy Gold – Showroom – 329 Cau Giay Street: Specializing in high-end gold coin collections and God of Wealth Day sets.
• Bao Tin Minh Chau – New Branch – 349 Cau Giay Street: Smart and modern with early-bird promotions commonly available.

This is a more subdued but no less upscale section of the Gold Street Hanoi route. Should you prefer to purchase with less crowd stress or prefer a more modern ambience, Cau Giay provides a great alternative. Employees here are usually multilingual and used to dealing with international clientele, so the experience will be more seamless for overseas guests.

Cau Giay Street (Sours: commons)

Half-Day Morning Tour (Approx. 8:00 AM – 12:00 PM)

08:00 AM – Pick-up at hotel (Hoan Kiem / Hai Ba Trung area)

• Greet your bilingual cultural guide with insider knowledge about Vietnam’s gold heritage, economy, and traditions.

08:30 AM – Explore Tran Nhan Tong Street: Hanoi’s Modern Gold Core

• Stop by high-end gold stores along Tran Nhan Tong Street, including:
• Bao Tin Minh Chau (29 & 35 Tran Nhan Tong)
• DOJI Jewelry Center (5 Tran Nhan Tong)
• Learn the way people buy gold on God of Wealth Day, the mechanism behind the SJC gold prices, and the reason why people pay millions of VND for ceremonial taels of gold.
• Engage with staff and investigate collections of good luck charms, wedding jewelry, and spiritual jewelry.

10:00 AM – Vietnamese Brunch Experience at Mai Hac De Street

• Take a 5-minute walk to Mai Hac De Street and have a steaming bowl of pho or a rich bun cha at a venerable shop well-loved by the locals.

10:45 AM – Cultural Walk: Hoa Lo Prison or Women’s Museum (choose 1)

• Option 1: Hoa Lo Prison Museum – Visit the infamous ‘Hanoi Hilton’ and discover the somber yet significant colonial and war history of Vietnam.
• Option 2: Visit the Vietnamese Women’s Museum – Uncover the unseen stories of Vietnamese women concerning war, fashion, and family traditions.

11:45 AM – Stop by Vincom Center Ba Trieu

• Take a final detour to the Vincom Mega Mall (approximately a couple blocks away) — a good place to shop for souvenirs, silk, or just unwind in the air conditioning before returning.

12:30 PM – Drop-off at a hotel or your preferred location nearby

Hoa Lo Prison Museum (Sours: expedia)

Book Your Gold Street Hanoi Tour with Impress Travel

If you’re ready to witness the ageless allure of Gold Street Hanoi, Impress Travel will take you through Vietnam’s most captivating cultural experience. From bustling gold stores within Tran Nhan Tong Street to the artisanal essence of Hang Bac Street in the Hanoi 36 Street district, our guiding professionals bring you the authentic essence behind the pursuit of gold in Hanoi. Whether you’re about to purchase taels of gold, need to know the SJC gold prices, or just want to wander through streets where tradition and prosperity converge, we design each experience to suit your curiosity and taste.

With over 15 years of reputable experience in Southeast Asia, bilingual guides, and custom-made cultural insights, Impress Travel offers more than a sightseeing experience,  we bring stories to life. We operate from 125 Hoang Ngan, Trung Hoa, Hanoi, and we welcome you to reach out and arrange a private tour of Gold Street, a day-long cultural immersion experience, or a custom-made Vietnam adventure.

• Address: 125 Hoang Ngan, 3rd Floor, Trung Hoa, Hanoi
• Hotline: (+84) 912 379 189
• Email: info@impresstravel.com
•  Website: www.impresstravel.com

Insider Tips for Shopping Smart on Gold Street, Hanoi

Time Your Visit Right

Avoid shopping if you don’t like waiting in long queues and festival crowds during God of Wealth Day (the 10th day of the Lunar New Year). Though it is the liveliest day to witness Hanoi’s gold scene, it’s also when shops in Tran Nhan Tong Street are flooded from 3:00 AM. Visit mid-morning during a working day,  you will still receive great gold prices without the crowds.

What to Buy? Follow Your Heart & Spirit

Vietnamese consumers are fond of symbolic products such as taels of gold, bangles for marriages, zodiac-themed charms, and SJC coins. First-timers may want to look at something personal,  a Phuc – Loc -Tho charm or a good luck dragon ring,  usually available at stores such as Bao Tin Minh Chau or family establishments at the iconic Hanoi 36 Street area located at Hang Bac Street.

Always Ask for a Receipt & Test the Real Deal

Legitimate stores will weigh your gold in your presence, stamp its purity level (for example, 24K or 18K), and hand you a comprehensive invoice with a sealing stamp in red ink. If they don’t, walk out. Feel free to ask them to use a gold tester to verify authenticity. In Hai Ba Trung or Hoan Kiem District, big stores like DOJI or PNJ will do this automatically when you are purchasing gold in the millions of VND range.

Be Cautious on Ha Trung Street

Though part of the mythical Gold Street Hanoi, Ha Trung is also noted for its clandestine currency exchanges. Be cautious if you’re tempted to exchange USD or EUR here. While you might get better rates than at banks, this is not the location for inexperienced travelers. Refrain from exchanging gold or big overseas transactions unless you are with a local guide familiar with the landscape.

Conclusion

Every corner of Hanoi’s Gold Street holds a different glint, from the sleek sophistication of Tran Nhan Tong to the enduring craftsmanship of Hanoi 36 Street, Hang Bac Street. Beyond the glint of gold bars and fluctuating gold prices, however, this trip is about uncovering the essence of Hanoi itself,  a city where tradition and trust, and craftsmanship glimmer more brightly than any jewel. Visit not to purchase gold, but to experience the culture cast in gold over generations.